Dirty Little Secrets About Super Bowl Tickets & Tips For Buying Them

Super Bowl tickets aren't like concert tickets, where you can camp out the night before and be first in line when they go on sale. And there's no ticket website that you can refresh a thousand times per minute hoping to get lucky. The system for distributing Super Bowl tickets is closely controlled by the NFL, and the best way to get a ticket is either to be related to Tom Brady or to cough up a lot of money.

The Super Bowl is the most-watched sports event in the United States and the annual spectacle has expanded to include days of pregame concerts and special events in the host city. And ticket prices have expanded right along with it .Almost every sports fan has fantasies of one day attending a Super Bowl, but the truth is that it is damn near impossible, unless you are willing to pay several thousands  of dollars.

Why?

Here are some dirty little secrets about Super Bowl Tickets you may not know, that explain the high ticket prices and lack of supply.
Secret 1: The Rich Get Richer

The NFL and the host city don't actually sell tickets to the Super Bowl. All of the tickets are allocated to the NFL, it's teams and media/sponsors before the season kicks off. If you buy a ticket on the secondary market there is a good chance that you are buying it from some active NFL player or guy who booked an ad for Pepsi on CBS. Yep! That scrub corner back making 15 million a season just sold you that lower bowl ticket for 45k, under the table of course.

The NFL does have some random lotteries for tickets, but less than 500 tickets are allocated for that and you have to enter by certified mail.

Secret 2: No One Actually Has A Physical/Digital Ticket To The Game Yet

The NFL doesn't release tickets to the game until the week before it kicks off. That is why prices are so ridiculous right now. Second hand sellers have no clue what actual availability or demand will be like so everyone just puts an astronomical price tag on the tickets to cover their own behind.

Secret 3: Host City Season Ticket Holders Don't Get Anything

So you bought the 50k PSL at Mercedes-Benz arena hoping that you'd get a chance at a Super Bowl ticket. The truth is you are not. The Falcons will receive 5% of the tickets the NFL distributes for hosting and they distribute almost all of those to sponsors, players and local politicians. There maybe a very limited number of tickets available to the highest paying seat license holders, but the team will most likely sell them for whatever the resale market is.

If after reading all that doom and gloom you still want to go to the game here are some buying tips we recommend.


1. Wait Until The Week Before The Game - Tickets prices always go down once the actual tickets hit the market. Even when your team that has never been before is hosting that championship trophy singing the praises of their over performing QB WAIT. They will get cheaper 7-10 days out.

A quick glance at the sales trends chart below show that ticket prices are currently higher than 2017 but interest is lower. Just like in any other business when demand goes down so does the price.
2. Buy From A Reputable Broker - Places like us and a few of our competitors guarantee our tickets for every game. If you buy from a broker that seems overly cheap or is standing on a street corner be prepared to get bummed.  
3. Get The Super Bowl Experience Without The Money - While the actual Super Bowl game might not be meant easily accessible to fans there are tons of other activities and events going on around the game. Sponsors often throw big viewing parties with free stuff and awesome rock bands like the Foo Fighters play shows in the host city around the game.

If you can't get in, just get to the area of the game and there will be something good going on like Bud Light Super Bowl Music Fest Concerts.
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